Discussion about this post

User's avatar
chandra's avatar

It’s so bad

Expand full comment
Kodi M. T. Gates's avatar

Once I saw the photos of the Gap x Doen collab in your article, my brain immediately jumped to Old Navy. Your reference to it later in the post is spot-on.

I think it’s a tricky situation a lot of fast-fashion companies have dug themselves into. They don’t offer high quality pieces, they don’t necessarily offer pieces with a strong brand identity or visuals that evoke a fun idea, and they don’t offer a good business model for their manufacturers to operate sustainably for the long term. It’s not a big surprise to me that there’s been such a surge in the popularity of the secondhand fashion market. It’s both more affordable and the fabrics and stock they use are often of sturdier quality (though not guaranteed!). Between that and competing with artisan brands and luxury brands, they’re in a tighter spot than the past.

Love your post!

Expand full comment

No posts